Imarike yoCoceko yaseVietnam ifumana umdla, utyalo-mali lwangaphandle luqhuba imveliso yasekuhlaleni
Imakethi yemveliso yococeko yaseVietnam ikhula ngokukhawuleza ngo-2026, ikhuthazwa lulutsha, ukunyuka kwengeniso engasetyenziswayo, kunye nokwanda kokuqonda impilo. Ngokutsho kweStatista, ubungakanani bemakethi bufikelele kwi-3.2 yeebhiliyoni ngo-2023 kwaye kulindeleke ukuba ikhule kwi-CAGR ye-9.1% ifikelele kwi-5.1 yeebhiliyoni ngo-2028, nto leyo eyenza ukuba ibe yenye yeendawo ezikhula ngokukhawuleza kwicandelo leempahla zabathengi eMzantsi-mpuma Asia.
Usana I-Diaper SIcandelo lilawula nge-45% yesabelo semarike, ixhaswa lizinga eliphezulu lokuzalwa eVietnam (Abantwana abayi-1.6 kumfazi ngamnye) kunye nokukhula kwezixeko—ngaphezulu kwama-40% abantu ngoku bahlala ezidolophini. Icandelo lococeko lokuya exesheni nalo likhula ngokukhawuleza, nge-CAGR ye-11.2%, njengoko amaphulo karhulumente kunye namanyathelo abucala ephakamisa ulwazi malunga neendlela zococeko ezikhuselekileyo nezizinzileyo. Iimveliso zokungakwazi ukuzibamba kwabantu abadala zihlala zincinci kodwa zikhula ngokuthe chu, ziqhutywa luluntu olukhulileyo kunye nokuphucula iziseko zempilo.
Utyalo-mali lwangaphandle lube negalelo elikhulu ekukhuleni kwemarike yococeko eVietnam. Iinkampani ezinkulu zamazwe ngamazwe ezifana ne-Unicharm (eJapan), iKimberly-Clark (e-US), kunye ne-P&G (e-US) ziseke amaziko okuvelisa izinto kweli lizwe, zisebenzisa iindleko eziphantsi zabasebenzi baseVietnam kunye nendawo efanelekileyo yokuthumela iimveliso kwamanye amazwe eMzantsi-mpuma Asia.Unicharm Vietnam, evelisa iMamyPoko Amanabukenikutshanje ityale imali eyi-$60 yezigidi ukwandisa isityalo sayo kwiPhondo laseBinh Duong, yandisa umthamo wonyaka ngeeyunithi ezingama-30% ukuya kwi-3.5 yeebhiliyoni. “IVietnam yindawo ephambili kuthi, esinika ukufikelela kwiimarike zasekhaya nezengingqi,” utshilo uTakashi Honda, uMlawuli Jikelele we-Unicharm Vietnam.
Abavelisi basekuhlaleni nabo baphuma njengabakhuphisana nabo abanamandla. IVinamilk, inkampani yobisi ehamba phambili eVietnam, yandise uluhlu lwayo lwemveliso ukuze ibandakanye Amanapukeni osana phantsi kophawu lwe-“Vinacare”, isebenzisa inethiwekhi yayo yokusasaza ekhoyo ukufikelela kwiindawo zasemaphandleni. Omnye umdlali wasekuhlaleni,Ukhathalelo lococeko eVietnam, iqalise ii-menstrual pads ezibolayo ezenziwe nge-bamboo fiber, ibamba i-8% yecandelo le-premium kunyaka emva kokuqaliswa kwayo. “Abathengi baseVietnam baya beyikhathalela ngakumbi indalo, kwaye sigxile kwiimveliso ezizinzileyo ukuze sahluke,” utshilo uNguyen Thi Mai, i-CEO yeHygiene Care Vietnam.
Ukuthatha inxaxheba kweVietnam kwizivumelwano zorhwebo olukhululekileyo (ii-FTA) ezifana neSivumelwano esiBanzi nesiPhucukileyo soBudlelwane beTrans-Pacific (i-CPTPP) kunye neSivumelwano soRhwebo oluKhululekileyo lwe-EU-Vietnam (i-EVFTA) kuye kwaphucula ukuthunyelwa kwamanye amazwe. Ngo-2025, ukuthunyelwa kwamanye amazwe kweemveliso zococeko kufikelele kwi-$480 yezigidi, kunye neemarike eziphambili eziquka IKhambodiya, iLaos, iThailand, kunye ne-EUIingcali zoshishino zilindele ukuba ukuthunyelwa kwamanye amazwe kukhule nge-15% minyaka le kwiminyaka emihlanu ezayo, njengoko abavelisi bephucula umgangatho wemveliso ukuze uhlangabezane nemigangatho yamazwe ngamazwe.